A Brighter Side of Christmas
As part of a larger Christmas campaign for the Stine Sofie Foundation, we created illustrations for a Christmas ornament package, which were later adapted for digital billboard placements.The illustrations were inspired by the foundation’s existing brand artwork. However, while the original illustrations often depict difficult and challenging situations, this campaign focused on the themes of Christmas, joy, and togetherness. Since the illustrations also needed to work on a small ornament package, we emphasized larger shapes, bolder strokes, and a cleaner visual language, reducing many of the finer details typically found in the foundation’s brand illustrations.