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WWF, Draw a fish2026Close
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Drawing the Life Back to the Oslo Fjord

Together with Smeh, we developed an interactive installation for WWF to raise awareness about the state of the Oslo Fjord.The concept was inspired by drawafish.com, translating its playful interaction into a public, city-scale experience. By scanning a QR code, people could draw their own digital fish on their phones. The fish would immediately appear on screens across Oslo, creating a shared, real-time visual made up of contributions from the public.Every submission acted as a signature, an expression of support for restoring life to the Oslo Fjord. As more people contributed, the screens filled with movement, color, and diversity, symbolizing both the richness of marine life and the urgency of protecting it.
Client
WWF
Year
2026
Deliveries
Creative Concept, Physical Installations, Development
Tech Stack
Firebase, React
Design
Smeh