Short Loops, Long Impact
Fiken wanted to make its mascot, Plussi, a more central and lively element in its communication around invoicing and business services. The goal was to create animations that clearly expressed Plussi’s personality and energy, and that could be used consistently across social media, advertising, digital platforms, and internal materials.A key challenge was translating the charm, expression, and simplicity of Fiken’s existing illustrations into animation without losing the original visual language. To address this, the process began with character development before production, closely defining Plussi’s personality, movement style, and behavior in collaboration with Fiken.Because of Plussi’s minimal design, the animation relied heavily on micro-movements, rhythm, clear poses, and well-timed pauses to convey emotion and clarity. A playful yet controlled animation style was chosen, using squash and stretch sparingly and maintaining a compact, stable body with a clear sense of weight.
The result was a series of short, expressive animations that made Plussi a recognizable and effective communication tool, firmly grounded in Fiken’s brand.
Interactive animations
For the sign in page we added the character as a fun little interactive element where he covers his eyes when you type your password.